EMIS+ on Social Media — Follow Us for Health Tips & Product Demos

Follow EMIS+ on Instagram, Facebook, TikTok and LinkedIn for wound care and stoma care demonstrations, product walkthroughs and practical caregiver tips from a Singapore WOC nurse. Social media is useful for learning technique and comparing products. It cannot assess your wound, so pair it with hands-on review by your own clinician.

What is social media health content?

Social media health content is general education, such as a short video showing how a stoma pouch is cut and applied, or how a dressing is layered. It is not a clinical assessment, a diagnosis or a care plan, because none of those can be made without someone examining the wound or stoma in front of them.

That distinction matters more in wound and ostomy care than in most areas. Two wounds can look similar in a photo and need completely different management, and peristomal skin problems are frequently misread as "just irritation" when the real issue is output leaking under the baseplate (WOCN Society). We post to make you more confident and better informed before your next appointment, not to replace it.

Follow us on Instagram

@emis.asia on Instagram

Our social channels, and what each one is for

• Instagram: @emis.asia for product demos, step by step technique reels, health tips and behind the scenes.
• Facebook: Essential Medical Asia for community updates, caregiver questions and promotions.
• TikTok: @emis.asia for quick tips, unboxing and short answers to common questions.
• LinkedIn: EMIS Asia for B2B partnerships, clinic supply updates and industry news.

Everything sits in one place on our Social Hub, and the products you see in the videos are grouped under wound care and stoma products.

What we actually demonstrate

Most of our videos fall into four buckets, and they map directly onto the questions caregivers ask us in store.

Technique. How to measure a stoma with a guide, how to warm an adhesive baseplate between your palms before applying so it moulds to the skin, how to remove a dressing without tearing fragile skin, and how to apply a two layer bandage so the pressure is highest at the ankle. Technique is the part that a written instruction sheet communicates poorly and a 30 second clip communicates well.

Product differences. Foam against hydrocolloid, flat baseplate against convex, barrier ring against paste. Cochrane reviews of wound dressings have repeatedly found limited high quality evidence that any one dressing category heals wounds faster than another, which is why our videos focus on fit, wear time, exudate handling and skin tolerance rather than claiming one dressing is superior (Cochrane Review). The right choice is usually the one that stays on, protects the surrounding skin and suits the person changing it.

Infection prevention basics. Hand hygiene before and after every change is the single most effective step for reducing the spread of infection, which is why we repeat it in almost every clip (WHO). We also show clean field setup, safe disposal and how to keep supplies away from humid bathroom shelves, a real issue in Singapore flats. Supporting items sit under infection control.

Living with it. Showering with a pouch, swimming, managing output in Singapore heat, travelling with supplies through Changi, and how caregivers can organise a change kit so a 3am leak is not a crisis. Our caregiver supplies collection covers most of what appears in these videos.

Can I act on a video, or do I need a nurse?

Use this as a rough filter before you change anything about your own care.

Your situation	A demo video is usually enough	Get a nurse or doctor involved first
Routine pouch change on healthy peristomal skin	Yes, for technique refinement and wear time tips	Only if wear time keeps dropping below your normal
Choosing a pouch size or cut after your stoma has settled	Yes, remeasure and follow the guide	If the stoma is retracting, prolapsing or changing shape
Sore, weepy or broken peristomal skin	No	Yes, needs assessment of the cause, not just a product swap
A wound that is not smaller after two to four weeks of appropriate care	No	Yes, non healing wounds need reassessment and a cause review
Diabetes with any new foot wound, blister or colour change	No	Yes, urgently, within a day
Leg swelling and you are considering compression	No	Yes, circulation must be checked before compression is applied
Spreading redness, heat, swelling, fever or sudden pain	No	Yes, same day medical review

Two rows deserve emphasis. Any active foot problem in a person with diabetes should be referred for specialist foot care assessment within one working day rather than managed at home (NICE), and daily foot checks are part of standard Singapore diabetes self care advice (SingHealth). Compression is genuinely effective for venous leg ulcers compared with no compression (Cochrane Review), but arterial circulation has to be assessed first, because compression applied to a limb with poor arterial supply can cause harm. That is why our compression therapy range is meant to follow a clinical assessment, not precede one.

How to judge any wound or ostomy advice you see online

Social feeds reward confidence, not accuracy. Five checks we would apply ourselves:

• Who is speaking, and what is their qualification? Wound, ostomy and continence nursing is a credentialed specialty. A named clinician is a stronger signal than an anonymous account with good lighting.
• Is there a named source behind the claim? Credible accounts point to guidelines or reviews. Accounts that cannot name a source are asking you to trust a vibe.
• Does it promise healing speed? Claims that a product heals faster than everything else usually run ahead of the evidence, given how often systematic reviews conclude that dressing comparisons are low certainty (Cochrane Review).
• Does it tell you to stop prescribed treatment? That is the clearest warning sign. Nothing you see in a feed should override your own clinician's plan.
• Is the product legitimately supplied? Singapore's Health Sciences Authority regularly warns consumers about health products sold through social media and messaging apps with undeclared or unsafe ingredients (HSA, Singapore). Buy from suppliers who will tell you exactly what you are getting.

Three things we will not do on social media

We will not diagnose from a photo in your DMs. We can tell you what a product does and how it is applied, and we can tell you when something needs to be seen, but reading a wound from a phone image is not safe practice. We will not tell you to delay or skip a clinic appointment, and we will not recommend changing a dressing regime that a doctor or nurse has prescribed. If you message us with a worrying photo, expect us to say: that one needs to be looked at properly. More complex options, including advanced dressings, are under advanced wound care, and they belong in a care plan rather than a self prescribed experiment.

When to see a doctor or nurse

Stop scrolling and get medical help the same day if you notice spreading redness around a wound, increasing warmth, swelling, pus, a foul smell, fever or chills, or pain that is suddenly worse. For ostomy care, seek help for no output along with cramping and a swollen abdomen, repeated vomiting, heavy bleeding from the stoma, a stoma that turns dark or dusky, or peristomal skin that is broken and weeping. If you have diabetes and find any new foot wound, blister, crack or change in colour, treat it as urgent (NICE). If a wound is not showing clear improvement after two to four weeks of appropriate care, it needs reassessment rather than a different dressing, since clinical consensus is that stalled healing points to an underlying cause such as pressure, poor circulation, infection or nutrition.

FAQ

Can I send you a photo of my wound or stoma for advice?

You can send product and technique questions and we will answer those. We will not assess or diagnose a wound from a photo, because that needs examination, history and often measurement. If your message shows something concerning, we will say so and point you toward hands on care.

Are the products in your videos suitable for me?

Often, but not always. Fit depends on stoma size and shape, skin condition, how much exudate there is, dexterity and who is doing the change. Use the videos to understand the options, then confirm the choice with your stoma nurse or wound clinician.

Why do you keep showing the same basics, like hand washing and measuring?

Because they prevent the most problems. Hand hygiene is the most effective single infection prevention measure available (WHO), and an inaccurate stoma measurement is one of the most common reasons adhesive fails and peristomal skin breaks down (WOCN Society).

Do you post content for clinics and institutions too?

Yes. LinkedIn carries supply updates, clinical education and partnership news for clinics, nursing homes and home care providers. Instagram and TikTok are written for patients and family caregivers.

I saw a cheaper version of a product on another social account. Is it the same?

Not necessarily. Adhesives, backing films and absorbent cores differ between manufacturers even when the photos look identical, and products sold through unverified social sellers may not be what they claim (HSA, Singapore). If you are switching, check what you are actually buying and tell your nurse, so the change can be judged against your skin's response.